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ENQUIRIES
Like many successful trades businesses, Palm Building & Carpentry was extremely busy doing what they do best – delivering high-quality work for their clients. The problem was finding the time to consistently manage their social media alongside running the business.
They approached May Marketing looking for someone to take the pressure off and ensure their online presence reflected the quality of their work.
Taking Social Media Off Their To-Do List
When we took over Palm Building & Carpentry’s social media accounts, our focus was simple: showcase their projects, keep their accounts active and help them stay visible to potential customers.
The construction industry is highly visual, making social media a powerful tool for demonstrating workmanship and building trust. Through regular posting, project updates, before-and-after transformations and engaging content, we created a consistent presence that allowed the business to remain front of mind with local homeowners.
Most importantly, the client was able to focus on running the business, knowing their social media was being managed professionally.
Working Alongside Their SEO Strategy
Social media doesn’t work in isolation, which is why we worked closely with Palm Building & Carpentry’s website and SEO team to ensure all online marketing efforts were aligned.
By focusing on key services and search terms across multiple platforms, we helped strengthen their overall online presence and create consistency in their messaging.
This joined-up approach ensures customers can find the business whether they’re searching online, browsing social media or receiving recommendations from friends and family.
Generating Results Without Paid Advertising
One of the most impressive aspects of this project is that the results have been achieved without any paid advertising.
Through organic social media management alone, we have helped Palm Building & Carpentry increase visibility, showcase completed projects and engage with potential customers throughout Sussex and the surrounding areas.
In just over a year, the content has reached more than 55,000 people, helping to increase awareness of the business and the services they offer.
More importantly, we have been able to track over 45 enquiries directly linked to social media activity, demonstrating the value of maintaining a consistent and professional online presence.
The Results
Since partnering with May Marketing, Palm Building & Carpentry has benefited from:
- Over 55,000 social media reach
- More than 45 enquiries generated
- Consistent and professional social media management
- Stronger brand awareness within the local area
- Alignment with ongoing SEO efforts
- More time for the client to focus on running the business
By consistently showcasing the quality of their work and keeping their social media active, Palm Building & Carpentry has built an online presence that supports their reputation and helps generate new opportunities without relying on paid advertising.
Customer Feedback
Katie has been exceptional in managing our social media content. Her expertise has transformed our online presence, making it effortless to stay current and engaged with our audience. We truly appreciate her dedication and creativity in keeping us relevant and connected.