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When We Are RAM Construction approached May Marketing, they already had a library of photos and content from previous projects. The challenge wasn’t a lack of content – it was that much of it had already been used, and their social media needed fresh, engaging material to keep their audience interested and showcase the quality of their work.
Our role was to keep their marketing moving forward with a mixture of updated content, new creative ideas and targeted campaigns designed to increase visibility and generate enquiries.
Keeping Social Media Fresh
Construction projects naturally create great content, but to maintain engagement, it’s important to continually introduce new ideas and formats.
Over the past year, we’ve worked closely with We Are RAM Construction to create and edit content across their social media platforms. This has included project photography, video content, behind-the-scenes footage and regular updates that showcase their work, team and expertise.
By maintaining a consistent online presence and ensuring content remained current and engaging, we’ve helped the business stay visible to both existing and potential customers.
The results speak for themselves, with social media content achieving a reach of over 400,000 people in just over a year.
Introducing Paid Advertising
Alongside organic social media management, we have also introduced paid advertising campaigns to help increase visibility even further.
These campaigns have allowed We Are RAM Construction to reach targeted audiences, promote their services to local homeowners and businesses, and strengthen brand awareness within their service areas.
Combining paid advertising with regular social media content has created a well-rounded marketing strategy that continues to support the company’s growth.
Creating a Leaflet That People Would Actually Keep
One of the most exciting parts of our work with We Are RAM Construction was developing a direct marketing campaign that would genuinely stand out.
The client was clear from the beginning: they didn’t want a standard leaflet that would arrive through someone’s letterbox and be immediately thrown away. In a competitive construction industry, they needed something memorable.
Together, we developed a completely unique concept – a double-sided leaflet cut into the shape of the company’s ram logo.
The finished design immediately stood out from traditional marketing materials and gave people a reason to stop, look and engage with the brand.
Strategic Distribution and Outstanding Results
Once the leaflet design was finalised, we arranged for over 20,000 leaflets to be professionally printed and distributed.
Rather than targeting areas at random, we carefully planned where the leaflets would be delivered to ensure they reached the most relevant audiences and generated the best possible return.
The campaign exceeded expectations, generating a return call rate of over 40%, demonstrating just how effective creative marketing can be when paired with a well-planned distribution strategy.
Supporting a Charity Initiative
Our work with We Are RAM Construction extends beyond social media and print marketing.
We have also supported the business with ongoing email marketing campaigns linked to their charity skydive fundraising efforts. These campaigns have helped keep supporters informed, encourage engagement and promote the cause to a wider audience.
The Results
Over the course of our partnership, We Are RAM Construction has benefited from a multi-channel marketing strategy designed to increase visibility, generate enquiries and strengthen brand recognition.
Highlights include:
- Over 400,000 social media reach
- Ongoing content creation and social media management
- Targeted paid advertising campaigns
- A unique leaflet campaign with over 20,000 leaflets distributed
- An impressive 40% return call rate
- Ongoing email marketing support for charity fundraising initiatives
By combining creativity with strategic planning, we’ve helped We Are RAM Construction stand out in a highly competitive market and continue building a strong presence both online and offline.
Customer Feedback
May Marketing have been fantastic to work with! Katie designed our new leaflets which are eye-catching, professional, and already bringing in enquiries after just a week. She also manages our social media, growing our Instagram from 600 to over 1,400 followers. Communication is spot on and the results speak for themselves!