K+
REACH
+
ENQUIRIES in 3 months
When KG Gardens first approached May Marketing, they were starting completely from scratch. While the business offered a great service, the client had very little experience with social media and wasn’t sure where to begin when it came to promoting the business online.
The goal was simple: build a local presence, attract new customers and create a social media platform that could support the growth of the business.
Building a Presence from the Ground Up
Starting with brand-new social media accounts gave us the opportunity to create a strategy tailored specifically to the business and its target audience.
We focused on creating engaging content that showcased completed work, highlighted the services on offer and gave potential customers an insight into the quality and care behind every project.
Alongside regular posting, we worked on building a local audience and encouraging engagement within the community. By consistently sharing relevant content and interacting with local followers, we were able to establish a strong online presence in a relatively short space of time.
Growing a Local Community
For local service businesses, social media isn’t just about gaining followers – it’s about building trust and visibility within the areas you serve.
Through a combination of project showcases, seasonal content and community-focused posts, KG Gardens quickly began attracting attention from local homeowners looking for gardening services.
As awareness grew, so did the number of enquiries coming through the business’s social media channels.
The Results
The growth achieved within the first three months exceeded expectations.
During this time, the content reached more than 41,000 people and generated 12+ enquiries, helping the business attract new customers and fill its diary.
In fact, demand became so strong that the client became fully booked and was unable to take on additional work.
Handing Social Media Back to the Client
With the business thriving and enquiries coming in consistently, the client reached a point where they were confident enough to manage their social media themselves.
Rather than simply stepping away, we provided training and guidance on social media posting, content creation and the basics of managing their accounts. This gave the client the knowledge and confidence to continue growing their online presence independently.
Today, they manage their own social media, with May Marketing still on hand for occasional support and advice when needed.
Looking to the Future
The success of the initial campaign has laid strong foundations for the future of KG Gardens.
As the business continues to grow and expand its capacity, we look forward to working together again to support the next stage of growth and help generate even more opportunities.
The Results at a Glance
- Built social media accounts from scratch
- Created engaging content and a local marketing strategy
- Reached over 41,000 people in just 3 months
- Generated 12+ enquiries
- Helped the business become fully booked
- Provided social media training for ongoing self-management
- Ongoing support available as the business expands
Customer Feedback
Since Katie took over my social media posts my customer base has grown & have a larger variety of work coming in. Thank you Katie, you’re brilliant