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ENQUIRIES
When Wills & Probate Solutions first approached May Marketing, they had no social media presence at all. While the business had extensive knowledge and experience within the industry, there was no online platform to showcase their services, share helpful advice or connect with potential clients.
Our goal was to create a professional online presence that would build trust, increase visibility and help position the business as a local expert in wills, probate and related legal services.
Starting from Scratch
We began by creating and setting up social media profiles from the ground up, ensuring they reflected the professionalism and expertise of the business.
From there, we developed a content strategy focused on educating, informing and engaging the local community. Topics included wills, probate, powers of attorney and other services that people may not think about until they need them.
By sharing regular, easy-to-understand content, we helped make complex legal topics more approachable while building trust with potential clients.
Building a Local Audience
As a local business, it was important to ensure the content was being seen by the right people.
Alongside regular posting, we focused on engaging with local community groups and pages to increase visibility within the areas the business serves. This helped introduce Wills & Probate Solutions to a wider audience and establish a presence within the local community.
Consistent posting and community engagement allowed the business to gradually build a following of people interested in their services and advice.
Creating Trust Through Content
When people are looking for support with wills or probate, trust is one of the most important factors in choosing a provider.
By regularly sharing informative content, answering common questions and providing useful guidance, we helped position Wills & Probate Solutions as a knowledgeable and approachable expert within the industry.
This ongoing activity not only increased awareness of the business but also gave potential clients confidence before making contact.
The Results
In just one year, Wills & Probate Solutions has gone from having no social media presence to building an active and growing online community.
During that time, the content has achieved over 33,000 reach and generated 7+ enquiries, helping introduce the business to thousands of people across the local area.
Most importantly, the business now has an established online presence that continues to support brand awareness, build trust and generate opportunities for future growth.
The Results at a Glance
- Social media profiles created from scratch
- Ongoing content creation and management
- Local community engagement
- Increased brand awareness and visibility
- Over 33,000 reach in 12 months
- 7+ enquiries generated
- Growing local audience and online community
Feedback
Katie is very good at marketing and lovely to deal with. Would highly recommend May Marketing